Determined to build a bright future
neuco embodies the convergence of people, light and architecture. It is a place where one can find inspiration, where excellent lighting design is brought to life, and where one can discover the tools that are crucial to the successful realisation of sophisticated architecture.
Since its foundation in 1947, neuco has continuously developed its expertise and services, consistently tailoring them to the needs of its customers.
Through long-term planning, clear decision-making and a willingness to invest strategically in the future, Benjamin Koch, CEO and Chairman of the Board of Directors, has set the course: neuco is and will remain a project for the ages – ambitious, forward-looking and with a clear vision.
The brand identity and strategic direction are being continuously refined and consistently geared towards the future. The well-known neuco building on Würzgrabenstrasse in Zurich is also currently undergoing extensive modernisation.
In the coming months, a world of light and work will also be created that is unique in Switzerland in this form. It brings light, architecture, technology and design to life in all their facets. The focus is on bringing people together, on dialogue and the exchange of knowledge, and on collaborative design to open up new perspectives.
The conversation
Benjamin Koch on the past, present and future of neuco
neuco
You’ve been leading neuco for 25 years now. Apart from the many successful and challenging projects, what is one of your fondest memories?
koch
I still look back on The Dolder Grand with great pleasure. It was our first flagship project, realised in collaboration with the renowned architects at Foster + Partners in London and other distinguished project partners. Even today, a visit to the hotel complex allows you to experience first-hand just how magnificent spaces can appear when high-quality architecture and meticulous material selection are consistently combined with professional lighting solutions.
neuco
What compelled you to invest in neuco, particularly in times like these?
koch
Over the years, products have become increasingly comparable. Therefore, trying to stand out on the basis of products alone falls short. This makes a deep understanding of people, light, architecture and materials all the more important. With our new premises, we aim to create an environment where our staff experience first-hand what neuco stands for every day. This allows our team to flourish and to inspire our clients and guests with joy and pride in delivering compelling lighting solutions for their projects.
neuco
We like to refer to neuco as a generational project. What does that mean to you specifically?
koch
Consistency, development and reliability characterise our company. Together with our clients and partners, we create immersive experiences in both indoor and outdoor spaces that often last for several generations. This is evident in both historic buildings and more recent projects featuring lighting by neuco. Our clients, staff and partners should be able to rely on neuco, even when I eventually retire and the next generation takes over. That’s my understanding of genuine sustainability.
